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Top 10 Black-Owned Makeup Brands To Support



Black beauty brand innovators are extending shade ranges, innovating what pigments exist on the color spectrum, and creating and crafting essentially every major beauty trend in the space. We need to support and celebrate black beauty brand always.

See the top ten (10) makeup brands owned by blacks below:

1. Iman Cosmetics

The legendary model Iman founded her cosmetics company way back in 1994. This beauty brand was the “first cosmetics and skincare collection designed for all women of different skin of color” and it deliver beyond expectations. It’s complexion products are especially great, with shade-inclusive options in liquid, powder, and stick variations.

Iman Luxury Concealing Foundation, $16;

2. Lipmatic

This black owned beauty brand called “Lipmatic” was  founded in 2014. Its formula is well know for its very high organic content Plus, its wide shade range, which includes metallics, deep berries, and nudes, are pigmented enough for deeper skin tones.

Lipmatic New York In Bloom Liquid Matte Lipstick 4-Pack, $55;

3. UOMA Beauty

This beauty brand was created for “those who have been left.” The line is full of powerfully pigmented products like the Black Magic Lipstick collection and it was Founder Sharon Chuter who created the brand. If eyes are more your thing, may we suggest the Carnival Color Palette, which includes the brightest yellow and richest bronze shades.

Black Magic Carnival Palette, $44;

4. Mented Cosmetics


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KJ Miller and Amanda E. Johnson, founded this amazing beauty brand because they felt like there were no “nude” lipsticks that matched Black women’s skin. And has since expanded into other beauty categories including nail polish and eyeshadow.

Mented Everyday Eyeshadow Palette, $28;

5. The Lip Bar

This beauty brand launched in 2012 with the motto “challenging the beauty standard.” It does just that by creating a vegan and cruelty-free line of cosmetics that not only have major color payoff but also come at a friendly price point. There’s non better if you want super bright lip colors.

The Lip Bar Liquid Matte in Haute Mess, $10;

6. Bahi Cosmetics

Founder Danielle Bahi was only a college student when she launched her line of homemade cosmetics using ingredients found in farmer’s markets. She’s since expanded to skincare and grown a fanbase in that market, but her vibrant eye shadows, bomb highlighters, and natural-looking false lashes are also standouts.

Bahi Eyeshadows, $10;

7. Juvia’s Place

Juvia’s Place is one of the most popular WOC-owned makeup lines thanks to its richly pigmented eyeshadow palettes in both shimmer and matte.

Juvia’s Place Zulu Eyeshadow, $18;

8. Beauty Bakerie

This popular beauty brand was founded in 2011 by Cashmere Nicole and takes inspiration from desserts. Fittingly, its products are all sweets-inspired: Cake Face concealer, Flour Setting Powder, and its most popular product is Matte Lip Whip liquid lipsticks.

Beauty Bakerie Scoops Élysées Blush Palette, $38;

9. Pat McGrath Labs

This beauty brand iconic makeup artist Pat McGrath started her own collection in 2015. Her product launches—eyeshadow palettes, lip glosses, highlighters, and more—just keep getting better.

Pat McGrath Divine Rose Trio Lip, $80;

10. Coloured Raine

Coloured Raine was started in 2013 by Loraine R. Dowdy, who left the financial industry to create cosmetics that cater to women of color. The line includes intense eyeshadow palettes and liquid matte lipsticks in every hue from your usual reds and pinks to more wild violet, green, and black.

Vivid Pigment Palette, $44;


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